What it looks like when toys aren't sold with sexism

This Swedish toy catalogue, Leklust is allowing the children out of the gender binary cage to play and sell toys. Wheeeeeeeeeee.

(Yes, I know, all the baby doll stuff is still a sea of pink but this is one big step closer). Then there’s this over at Jezebel, where highly gendered toy commercials are reversed and the hyper-masculine is used to sell the hyper-feminine and vice versa to illustrate just how truly brainwashy this gender binary stuff is for kids.