Ask yourself how it would feel if these messages were to you as a mother
March 7, 2013 by blue milk
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What a horrible campaign. How much evidence that good sexual health programs help prevent teenage pregnancies (i.e. not what they are doing)? How does this help teenagers who are already pregnant?
And the use of statistics is just plain wrong! It’s not that the numbers are off (I don’t know) but to suggest that the pregnancy is the reason for these things, not that something else could be the reason for both, or that this stigma is also a reason… Just blatant appropriation of numbers.
What a spiteful campaign. How dismaying.
I can’t believe someone was paid to come up with the idea of nasty names superimposed on pictures of teenagers, with some rationalisation in small print at the bottom of the pictures.
What next? Paying hoons to drive around screaming obscenities at pedestrians from their cars?
These are horrible and upsetting adverts. If I were a teen mum I would want help and support rather than the blame and judgement that is so evident in this approach.
I have been watching the series on teen dads on abc lately – the thing that strikes me most is how vulnerable these teens are. They certainly don’t need shame piled on with all the other struggles of being a teen parent. These ads are awful.