I don’t want to pick on a charity but it is difficult to overlook this one when they’ve emailed me directly asking for a plug.
Though I have long supported breast cancer fundraising I increasingly have problems with the broader fundraising initiatives of the Pink Ribbon campaign. This particular campaign, being run by PartSelect is a good case in point. It is nice that PartSelect is contributing to breast cancer awareness and fundraising, but like other corporate sponsors of charities they also benefit from access to a key market for their products.
Entry into the PartSelect competition involves painting a pink ribbon on a household appliance (ladies’ toys?) in your home and sending a photograph of the result in to PartSelect. Perhaps you will want to replace your household appliance after disfiguring it or maybe you will simply be drawn to PartSelect for your next purchase on the basis of goodwill. Either way, what is in it for you? By entering this special pink ribbon competion you can win one of three prize packages. What, you wonder? Little lady, I’m glad you asked. A kitchen mixer set (including silicone heart-shaped pan and apron), all in pink. Of course.
Breast cancer fundraising and its cult of pink knows no bounds in its endless steroetyping of women.