Breastfeeding is definitely having its pop cultural moment

I think you know when Madonna incorporates images in her new music clip of herself pretending to breastfeed that breastfeeding is having its time.

Put your leopard skin maternity bra on and give her all your luvin’ because further evidence for the case that breastfeeding has pop cultural buzz can be found here, here, and here.

I feel like this clip for Give Me All Your Luvin’ is kinda playfully sending up the whole ‘yummy mummy’ thing. And watch for the very end of the clip where you will see that punting dolls and scoring a touchdown is also having its moment. Busy working mother imagery, anybody?

Apparently Madonna’s new album, MDNA includes lyrics she wrote referring to the “life of an ex-wife”, having “no time”, “doing ten things at once”, “custody” and “pre-nups”. I know some people find it grating when hugely wealthy celebrities talk about their difficulties with juggling work and family but I gotta say I find this aspect a little more refreshing than the rest of their  ‘yummy mummy’ caper.

I’m a looooong time Madonna fan and I also quite like M.I.A. and Nicki Minaj. Undoubtedly some of Madonna’s ideas have been problematic though; whether you love or hate her here’s two very different feminist essays on her that are worth the read: Naomi Wolf and bell hooks.

Finally, thanks to the lovely Veronica Darling for the tip on the clip.