There’s lots of good stuff in this essay, most of the main themes I’ve highlighted on this blog before so I won’t repeat them in this post. But there’s something new in this essay that I want to think about some more… and that is the notion that personal anecdotes, which can be very feminist by nature and which I am a big fan of (thus I write a personal blog!), can also be used to build intimacy and sell ideas that maybe we shouldn’t be buying. Personal anecdotes are compelling and difficult to debate.. is that a problem?
Sandberg is most seductive when sharing personal anecdotes. It is these true-life stories that expose the convenient lies underlying most of her assertions that as more women are at the top, all women will benefit. She explains: “Conditions for all women will improve when there are more women in leadership roles giving strong and powerful voice to their needs and concerns.” This unsubstantiated truism is brought to us by a corporate executive who does not recognize the needs of pregnant women until it’s happening to her. Is this a case of narcissism as a potential foundation for female solidarity? No behavior in the real world of women relating to women proves this to be true. In truth, Sandberg offers no strategies for the building of feminist solidarity between women.
She makes light of her ambivalence towards feminism. Even though Sandberg can humorously poke fun at herself and her relationship to feminism, she tells readers that her book “is not a feminist manifesto.” Adding as though she is in a friendly conversation with herself, “okay, it is sort of a feminist manifesto.” This is just one of the “funny” folksy moments in the book, which represent her plain and ordinary approach – she is just one of the girls. Maybe doing the book and talking about it with co-writer Nell Scovell provides the basis for the conversational tone. Good humor aside, cute quips and all, it is when she is taking about feminism that many readers would have liked her to go deeper. How about just explaining what she means by “feminist manifesto,” since the word implies “a full public declaration of intentions, opinions or purposes.” Of course, historically the best feminist manifestos emerged from collective consciousness raising and discussion. They were not the voice of one individual. Instead of creating a space of female solidarity, Sandberg exists as the lone queen amid millions of admires. And no one in her group dares to question how she could be heralded as the “voice of revolutionary feminism.”
How feminist, how revolutionary can a powerful rich woman be when she playfully admits that she concedes all money management and bill paying to her husband? As Sandberg confesses, she would rather not think about money matters when she could be planning little Dora parties for her kids. This anecdote, like many others in the book, works to create the personal image of Sandberg. It is this “just plain folks” image that has been instrumental in her success, for it shows her as vulnerable.
From the brilliant bell hooks at The Feminist Wire with “Dig Deep: Beyond Lean In”. I meant to link to this forever ago and I’m finally catching up on half-written posts now, so….