Deborah: Tell us a bit about your book that’s coming out next fall, The Princess Problem: Guiding Our Girls Through the Princess-Obsessed Years (Source Books, 2014). Is there any way in which you think girls can be active agents in princess play? In what ways do you hope your book will steer popular debate? And what do you most want to change?
Rebecca: Thanks for asking. The Princess Problem is really a handbook for parents to raise media-literate daughters–girls who are able to think critically about marketing, the beauty ideal, gender stereotypes, and race representation. This is an important task for 21st-century parents: We must coach our children, guiding them to become critical viewers of media culture in general. And yet media literacy is not something that’s a mainstream concept yet in the U.S.; many other countries include media literacy in their K-12 curricula, but that’s not the case here. I’d like that to change.
I focus in my book on princess culture in particular because “princess” is so pervasive–it’s THE defining pop culture phenomenon in early girlhood. And it’s the perfect example to use in a text on raising media literate girls because the issues we need to discuss with our daughters so often differ from than the issues we would discuss with our sons. (For example, body image issues are a very different beast when it comes to girls and boys.) But the principles I teach in The Princess Problem could easily be extrapolated to raising media-literate sons, too.
And yes, I absolutely believe girls can be active agents in princess play. Kids are not passive victims of media and toys; they’re active consumers who regularly defy our assumptions. That’s a position I’ve espoused in some of my earlier work–for example, my study of girls and Bratz dolls.
It’s important to note, then, that in The Princess Problem, my goal is not to persuade girls that princesses are bad or to “de-princess” them; rather, it is to help parents help their girls reason become critical viewers who can see that there are many, many ways to be a girl.
From Girl w/ Pen! with Deborah Siegel interviewing Rebecca Hains in “Girls, Boys, Feminism, Toys”.