We are all your worst boss in the gig economy

But there’s a third party that’s often glossed over: the customer. The rating systems used by these companies have turned customers into unwitting and sometimes unwittingly ruthless middle managers, more efficient than any boss a company could hope to hire. They’re always there, working for free, hypersensitive to the smallest error. All the algorithm has to do is tally up their judgments and deactivate accordingly.

Ratings help these companies to achieve enormous scale, managing large pools of untrained contract workers without having to hire supervisors. It’s a nice arrangement for customers too, who get cheap service with a smile — even if it’s an anxious one. But for the workers, already in the precarious position of contract labor, making every customer a boss is a terrifying prospect. After all, they — we — can be entitled jerks.

From “The ratings game” by Josh Dzieza in The Verge.