Holy crap is right, though not exactly a big surpise for those of you who are parents and who have watched children’s television lately or visited a toy shop. This video is fascinating.
(Video link found at tigtog’s great post here).
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My favorite picture of my daughter is one where she is wearing stereotypical princess costume gloves… And wielding a toy chainsaw with a ‘something’s gonna die’ expression on her face. It sums her up so neatly; she enjoys everything girls are supposed to like, and everything they aren’t for good measure.
what a great vlog about a topic that is very close to my heart. I am sure that men and women are not simply born but also very much “made”.
One of the first things they had we wide-eyed kids do in my first sociology class was watch a boatload of children’s commercials and report on what we noticed. Not only was it extremely difficult to keep from stabbing my own eyes’ out, it became quickly apparent that the toys and messages were wildly, blatantly, offensively gendered. There’s so much commentary out there, and I don’t think I can add much to the dialogue, other than it remains disheartening that there are still people who’ll argue with you that girls are just naturally passive, and boys are naturally aggressive.
I’m all for banning advertisments to children. Just sayin’.
I think the best solution is to very much limit the TV our kids watch and to be present when they do watch so we can talk about what we see. At present we have no TV and we’re not missing it!
I completely agree with banning advertising to children too. At the moment we have a free to air channel here in NZ that broadcasts littlies shows from 6am to 6pm every day, with no ads. That’s all I’ll let my daughter watch. There’s also some teen stuff later on, also with no ads. It’s great.
My daughter (12) and I often watch TV together. When it´s time for commercials (f.e. on Nickelodeon) my daughter becomes alert. Every time a gendered ad is on she throws me a meaningful glance – knowing full well what this is about because of our conversations about the problem.
Well, she always has to throw a lot of glances …
[...] about Town and Blue Milk have already linked to this video, but I wanted to share it too because it’s really good and [...]
I fully support banning advertising directed at children.
I fully recognize the targeted and blatant differences in the messages these ads contain, and their potential effect on socializing our children.
But studies do show that young girls tend to play role playing games and want the dolls to do that with, even if they are not socialized by advertising. I agree that dolls shouldnt be their only option. But there are natural tendencies for gender difference in play.
[...] am [...]